You’re a business owner — the CEO of your company, who often becomes the ✨Chief Everything Officer. ✨ Especially as a small to mid-size business owner, you might also be the head of operations, the hiring manager, the sales team, and likely the social media marketing team. Your goal is to keep…
Lights… Camera… FREEZE!
You know the feeling. You’re all set to record your AH-MAZING video content and as soon as you start recording, you’ve got…
FLASHBACK! The year is 2013. The Instagram app lives on your phone, and you’re posting pics once every few days (mostly of what you’re eating for dinner) when all of the sudden—BAM! A tiny video icon appears! You didn’t know it was coming, and you never dreamed it would change social media the way it did.
Unlock Client Loyalty with Relationship Marketing
“Business is booming!”
If you find yourself having this thought about your biz—Congratulations!
But make no mistake, the real question is “For how long?” As entrepreneurs, we MUST always be thinking, “What’s next?” In business, like life, you’re either “growing” or “dying” there’s really no standing still.
You know you have incredible products and services and that’s great, but it’s only part of the equation. To make sure business is always booming, you have to keep your clients and customers at the forefront of your thoughts. They are the people who can make or break your brand’s continued success.
Even the most loyal of clients will soon tire of your marketing efforts if it’s always about you. Simply asking them to BUY-BUY-BUY is not an effective strategy for creating long-term clients. It HAS to be a two-way conversation. One that includes your company giving back to the client without any expectations.
This is what’s referred to as relationship marketing and even though it may sound daunting, you can make it easy-breezy-cover-girl when you use the following 5 Principles.
5 Key Principles of Relationship Marketing
1. Focus on Your Target Audience
When you try to appeal to everyone, you’ll appeal to no one. So spend some time analyzing your current clients and determine who accounts for ⅓ or more of your sales. This is your target audience and focusing on meeting their needs is just plain good business sense. If you think of your biz as a casino, your target audience is its high rollers.
2. Consistent Engagement Builds Relationships
Once you’ve identified your Target Audience, it’s important to consistently engage with them. It’s unlikely that your biz is the only one competing for their attention and their spending power. They have dozens of choices when deciding what brands they support, so it’s VITAL that yours is always on the top of their mind. Find new and exciting ways to engage with them as often as you can.
3. Keep Them Coming Back
Making a sale is NOT the end of your relationship marketing efforts. It’s just the beginning. The true beauty of relationship marketing lies in creating loyal, repeat clients.
Let them know they made the right decision by choosing to work with your biz. Make sure your brand is constantly offering them support and guidance. This can be done by following up on their purchases, offering tips and advice on how to get the most value from their new purchase, and ensuring your clients that you care about their satisfaction beyond the point of purchase.
4. Reward Loyalty
Loyalty is rare, that’s why it should be valued. Reward your loyal clients by providing them with more than expected. Gift cards, bonus items, loyalty programs, and AH-MAZING client service are all ways you can exceed the expectations of your loyal clients. There’s no better way to assure that your biz is on the top of your target audience’s mind than by delighting them with an unexpected surprise!
5. Welcome Feedback as the Gift It Is
Don’t shy away from feedback, even when it’s bad. Actually, it would be more appropriate to say ESPECIALLY when it’s bad. Negative feedback from your target audience is the perfect opportunity to open up a conversation with them and build a relationship. When a problem is handled correctly, it can turn a frown upside down, convert a 1-star review to 5 stars, and transform an angry client into a satisfied and loyal client.
The opportunity to handle feedback well is such a gift that your company should regularly invite your clients to provide it. Consider forms, polls, and calls to show your clients that you are interested in and listening to what they have to say.
Is All This Effort Really Worth It?
ABSOLUTELY! When you use these principles of relationship marketing, you will be rewarded by turning first-time clients into long-term, loyal fans of your biz. Finding new clients has a much higher price tag than earning and maintaining the loyalty of your existing ones. Happy clients spread the word, and I’m sure you know the value of word-of-mouth marketing for your brand. Put these 5 principles of relationship marketing to work today, and you’ll find you have a thriving biz tomorrow.
One of the most effective ways to market your brand or business is to do so organically.
Organic marketing is a great tool in a business’ toolbox because it is entirely free. It lets small businesses thrive in a climate generally ruled by giants. Not only that, but organic marketing tends to be more effective at building brand loyalty than paid ads. Most users spend more time and energy on something marketed to them organically than through paid advertising!
Whether you’re a start-up or seasoned biz, organic marketing provides the leads you need to continue growing and scaling. There are always new clients coming your way through organic marketing; all you need is the motivation and know-how to get it done!
Best Tips for Organically Marketing Your Business Successfully
It might seem daunting at first to plan and implement marketing your business organically. Even realizing the results from your marketing efforts can be difficult for entrepreneurs because let’s face it….marketing is probably not your zone of genius.
Here are 10 great examples to help ease you into organic marketing if you are DIYing it:
Marketing organically is not costly, and it’s relatively easy with some planning to streamline the process. Most importantly, organic marketing is incredibly effective for branding yourself, building your business, and banking more profits.
Now Is the Best Time to Market Organically
Some entrepreneurs may feel that they missed their opportunity to build their presence online, but it is never too late. Now is the best time to focus on organic marketing for your business, and there are a ton of ways you can make it happen.
One fantastic and free resource to help you take the next steps is to join our free Facebook Community. Now that you have some great starter tips, go out there and let the world know just how amazing you are!
You might have heard by now that Facebook Analytics will be discontinued as of June 30th. Don’t panic! If you have a lot of data you still need to get, you’ll still have access to the reports, charts and tables, and insights.
You can also export data into a CSV file on your desktop. While Facebook still offers some great tools that can provide remarkable insights into your audience base along with the results of your advertisements, these tools are not a one-to-one replacement for Facebook Analytics.
Why would Facebook remove analytics so quickly?
Unfortunately, the Zuckerberg crew hasn’t been transparent about the reason behind such a decision. Some believe the recent change could be because new updates across all platforms are stricter now about providing users’ data. With new rules in place on Apple iOs and other devices across platforms, it is becoming harder to track the data that Facebook Analytics can provide.
Another potential reason for speculation is an attempt by Facebook to push their new business suite product and upgrades. One thing is certain, with the short notice that Facebook has given, marketers and business owners are scrambling to try to find replacement apps and tools.
What does Facebook's spontaneous decision mean for you?
While it can be difficult to adjust so quickly to such a significant change, there are still things you can do! Here are some excellent resources to help analyze your social media performance. You can keep tabs on your social media presence, how effective your advertising is, and your follower and engagement activities on both Facebook and Instagram.
The Secret Social Media Analytics Resource Revealed
Calling all entrepreneurs, business owners, and nonprofits. Before we shed light on this little-known analytics resource, we encourage you to explore and extract your Facebook and Instagram analytics directly from the source now…while you still can.
Drum roll, please…announcing the official rollout of a debut service we began last year during the height of COVID-19: Monthly Social Media Analytics Reporting and Analysis from your favorite social media marketing experts at Amp Up My Biz.
Long story short, we talk with so many business owners and entrepreneurs who feel lost in data, don’t know how their business is genuinely fairing on social media, or gave up trying to understand what all those numbers, charts, and insights mean for the health of their business across social networks. Yet, our clients who receive our Monthly Organic Social Media Management service also receive our strategic recommendations regularly as a part of their package. They get a detailed report that dives deep into their social media analytics along with a high-level overview from our Social Media Strategy Team that analyzes the deep dive giving explicit and strategic recommendations on the most critical key performance indicators (KPIs).
Why focus on social media KPIs? These are the tell-tale signs of your social media presence and performance from followers to engagement, audience breakdown, top-performing posts, and so much more! We analyze all the nitty-gritty bits for you and tell you exactly what’s working and frankly…what’s not. We’ll give you the exact insights you need to know to improve your social media marketing.
Now, you can have this same Monthly Social Media Analytics Reporting and Analysis at your fingertips to drive the direction of your social media efforts because it is all focused on continuous improvement and optimization to help you reach your business goals. This service is currently available across the following social platforms:
Monthly Social Media Analytics Reporting and Analysis is available with a 6-month contract at an investment of $247/month for up to 3 social media channels. Of course, we always take care of you, though! So from now through the end of May, we’re extending this service to you at ONLY $197/month for up to 3 social platforms on a 6-month contract.
Find out more about how to sign up now and ensure this special deal by getting in touch with us at InItToWinIt.AmpUpMyBiz.com. We can’t wait to help you brand yourself, build your business, and bank more profits!
1. Narrow down your social media focus
You don’t need to be on every platform every day.
Focus on 2-6 top platforms where your audience lives, breathes, and buys. Choose your platforms based on the demo/psychographics of your ICA. (Ideal Client/Customer Avatar)
2. Plan to curate your content – Create a content calendar
Planning ahead will help you be consistent.
Strategizing will help you post relevant and valuable content to your audience.
Be sure to batch your content creation to save yourself a ton of time!
3. Make the most of your time on social media, whether it’s a few hours a week or an hour a day
Check alerts for brand mentions and respond accordingly. Ideally have someone on your team spend just 10 – 15 minutes a day to make sure this is done.
Engage with your audience not only on your Pages and Groups, but other relevant Pages and Groups. Your ICA IS on social; be sure you’re connecting with them in a meaningful way.
Review analytics quarterly and make content/strategic adjustments if needed. What is measured can be improved. Our mantra for social is, “Test it, Track it, Tweak it.”
So…how many hours per day or per week do you need to spend to be successful on social media?
We’ve got a checklist to help! Get yours now.
Social Media has definitely become the easiest, fastest, and most effective way for marketers to reach clients and build awareness! But, let’s dig deeper…
How to Ensure Cohesive Branding with “On Point” Graphics
Your Business Needs to Build Solid Relationships with Your Audience
Consider this the graphics cheat-sheet for branding your business to build trust with your target market. There are three methods for developing your branding…however, only one is ideal. This branding solution will help you maintain a consistent signature look that’s both appealing and resonates with your audience. So let’s get to it. Shall we?
Entrepreneurs LOVE to DIY
The first method for developing your branding is the DIY choice or doing it yourself. If you’re not an experienced graphic designer there are both free and paid platforms you can learn to use. But, as a business owner, do you really have the time to become an expert in the field of graphic design? While we see a lot of entrepreneurs take this route…your time is actually better spent developing new business opportunities, closing deals, and making sales. And, if you’re the one handling graphics all the time, who’s building your business? How will it scale?
To Freelance or Not to Freelance?
The second way you can create graphics to brand your biz is to hire freelance graphic designers from platforms like UpWork and Fiverr, when needed. However, we recommend proceeding with caution! To maintain a consistent look and style, it’s ideal to a) hire a graphic designer who is a true professional and b) try to avoid hopping from one designer to another.
For the Love of Cohesive Branding
Our favorite option?? Work with a professional graphic designer directly or through a marketing agency. You might think that this option is out of budget, but you’d be surprised to find out how affordable it really is. And the benefits far outweigh the budget! Consider it an investment in your brand identity and business growth.
Be on the Lookout
Let’s dive into what you need to look for to hire an amazing graphic designer. It’s always best to hire a professional when creating a signature look for your brand. Do not decide based on price alone.
Here’s a quick review of a few important things to keep in mind as you explore the world of graphic designers:
- Always review the designer’s portfolio.
- Ask for references and actually take the time to review and contact them.
- Work together to create your ideal color palette or scheme, style guide, and logo.
- Keep the “Print Ready” file formats and the original design files! You may need it in the future.
- Decide on a deadline upfront. Agree to a timeframe for the work to be completed. Stick to regular check-in appointments to ensure work is both on schedule and on-point.
- Do not pay in full upfront, however, a reasonable deposit is acceptable. (No more than 50% is a good rule-of-thumb.)
- When it comes to your logo, check that it’s designed with the trademark symbol included (TM). This is important for the protection of your signature look, brand, and ultimately, your business.
What’s a Kill Design?
We recommend trying a few different designers you’ve already vetted and ask for a “kill design” or a “mock design”. These should only cost about $25 – $150. Tell them exactly what you want, see what they come up with, and you’ll know which graphic designer or marketing agency is the one for you!
With this in mind, branding your business with professional help can be as easy as 1, 2, 3! And the benefits of having a cohesive and appealing brand design will showcase your professionalism while building trust with your target market. After all, you want to brand yourself, build your business, and bank more profits, right?
We’re here to help you have an awesome experience developing a stunning brand design together! It’s easy to reach us for a quick graphic design quote, just click and get in touch: InItToWinIt.AmpUpMyBiz.com