Let them know they made the right decision by choosing to work with your biz. Make sure your brand is constantly offering them support and guidance. This can be done by following up on their purchases, offering tips and advice on how to get the most value from their new purchase, and ensuring your clients that you care about their satisfaction beyond the point of purchase.
4. Reward Loyalty
Loyalty is rare, that’s why it should be valued. Reward your loyal clients by providing them with more than expected. Gift cards, bonus items, loyalty programs, and AH-MAZING client service are all ways you can exceed the expectations of your loyal clients. There’s no better way to assure that your biz is on the top of your target audience’s mind than by delighting them with an unexpected surprise!
5. Welcome Feedback as the Gift It Is
Don’t shy away from feedback, even when it’s bad. Actually, it would be more appropriate to say ESPECIALLY when it’s bad. Negative feedback from your target audience is the perfect opportunity to open up a conversation with them and build a relationship. When a problem is handled correctly, it can turn a frown upside down, convert a 1-star review to 5 stars, and transform an angry client into a satisfied and loyal client.
The opportunity to handle feedback well is such a gift that your company should regularly invite your clients to provide it. Consider forms, polls, and calls to show your clients that you are interested in and listening to what they have to say.