One of the most effective ways to market your brand or business is to do so organically.
Organic marketing is a great tool in a business’ toolbox because it is entirely free. It lets small businesses thrive in a climate generally ruled by giants. Not only that, but organic marketing tends to be more effective at building brand loyalty than paid ads. Most users spend more time and energy on something marketed to them organically than through paid advertising!
Whether you’re a start-up or seasoned biz, organic marketing provides the leads you need to continue growing and scaling. There are always new clients coming your way through organic marketing; all you need is the motivation and know-how to get it done!
Best Tips for Organically Marketing Your Business Successfully
It might seem daunting at first to plan and implement marketing your business organically. Even realizing the results from your marketing efforts can be difficult for entrepreneurs because let’s face it….marketing is probably not your zone of genius.
Here are 10 great examples to help ease you into organic marketing if you are DIYing it:
- Find two social media platforms to start building up your community online. A Facebook Page is one of the best places to start, but as long as you have a platform where you can build your brand, content, and clientele, you will be rocking!
- Focus on what works. Often in the early stages, business owners will spread themselves thin and try to be on every social media channel. Did you know that it’s more effective to put your time and energy into the platforms where your biggest audience “lives”?
- Create a referral partnership network and join in their social media marketing. It’s beneficial to have a strategic network of businesses that align with yours so you can easily and frequently refer leads to each other. This strategy will help you get marketing-qualified leads (MQLs).
- Use targeted local and relevant hashtags. Hashtags are a great way to showcase your content to your audience and, more importantly, have your target market discover your business.
- Create a lead generation funnel. Once you have a committed community, it’s essential to continue offering them value to get and stay connected and engaged with them. As you work your leads through your marketing and sales funnels, you will also share your services or products. This is when you turn your followers into leads, prospects, and clients.
- Focus on engagement first. While views and followers look nice, you often won’t get many sales on just those metrics. Engagement is one of the best key performance indicators (KPIs) because it means you have an active audience...who are more likely to buy from you. Create posts that encourage conversation and respond to comments as soon as you can to build the relationship and boost your presence in the social media algorithm.
- Create evergreen content. This type of content stays relevant over a long period of time. Evergreen content is meant to be reused and repurposed. This will also help you streamline your content marketing as you continue to enhance your social media presence and build your business online.
- Keep in mind that the quality of content is more important than quantity. Creating content is essential, but you don’t want to burn yourself out. Always consider the type of content you’re posting and focus on bringing your best rather than posting every single day.
- Interact with other people’s content with relevant and valuable responses in conversations that include participants from your target market. Even though we see tons of advertisements every day, nobody wants to feel like they’re being marketed or sold to in any way. People love to BUY...but don’t love to be “sold” to. Be sure to highlight other people’s content to add a human touch to your brand.
- Be consistent. All of these tips can grow your audience, engagement, and eventually conversions, but it takes time, consistency, and real conversation online. If you follow these guidelines you can yield excellent results. Utilizing these simple strategies, we see wonderful business growth every week, not just for our own business, but for our clients’ businesses as well.
Marketing organically is not costly, and it’s relatively easy with some planning to streamline the process. Most importantly, organic marketing is incredibly effective for branding yourself, building your business, and banking more profits.
Now Is the Best Time to Market Organically
Some entrepreneurs may feel that they missed their opportunity to build their presence online, but it is never too late. Now is the best time to focus on organic marketing for your business, and there are a ton of ways you can make it happen.
One fantastic and free resource to help you take the next steps is to join our free Facebook Community. Now that you have some great starter tips, go out there and let the world know just how amazing you are!