1. Narrow down your social media focus
You don’t need to be on every platform every day.
Focus on 2-6 top platforms where your audience lives, breathes, and buys. Choose your platforms based on the demo/psychographics of your ICA. (Ideal Client/Customer Avatar)
2. Plan to curate your content – Create a content calendar
Planning ahead will help you be consistent.
Strategizing will help you post relevant and valuable content to your audience.
Be sure to batch your content creation to save yourself a ton of time!
3. Make the most of your time on social media, whether it’s a few hours a week or an hour a day
Check alerts for brand mentions and respond accordingly. Ideally have someone on your team spend just 10 – 15 minutes a day to make sure this is done.
Engage with your audience not only on your Pages and Groups, but other relevant Pages and Groups. Your ICA IS on social; be sure you’re connecting with them in a meaningful way.
Review analytics quarterly and make content/strategic adjustments if needed. What is measured can be improved. Our mantra for social is, “Test it, Track it, Tweak it.”