7 Tips for Blogging Success

0

Let’s talk about blog­ging. We all know it’s impor­tant to stay in touch with your peeps, but it can be intim­i­dat­ing to get start­ed.

Find­ing the right top­ic for your blog is prob­a­bly the biggest hur­dle to get­ting start­ed. If you sit down to write and sud­den­ly get writer’s block, I’d sug­gest start­ing a list of blog post ideas, so when you are ready to write, you have a list of ideas at your fin­ger­tips. Your per­son­al expe­ri­ence is a great place to start. Shar­ing your sto­ry is like­ly to attract the right audi­ence.

Tone

Stay con­sis­tent with your brand when writ­ing your posts. Use the same tone of voice as the rest of your blogs. Whether you are known for being fun­ny or known for not sug­ar­coat­ing the truth, stay true to your style.

Images

Whether you use stock pho­tos or cre­ate your own graph­ics, make sure you at least have a head­er image that can be shared on social media.

Topic and SEO

Once you know your top­ic, it’s time to focus on SEO, the most dread­ed thing for every blogger…I’m just kid­ding, there are peo­ple who absolute­ly love SEO, my col­leagues includ­ed. Opti­miz­ing for search engines is of course a big part of your blog strat­e­gy. If you want to rank on Google, key­word research is manda­to­ry. You want all of your blog posts to be key­word rich with the spe­cif­ic key­words and key­word phras­es that your audi­ence is search­ing for. Opti­miz­ing after you have writ­ten your post can be done, but it is some­times quite tedious. And wouldn’t you rather focus on a new post any­way than opti­miz­ing an old one? A cou­ple of easy-to-use resources are the Google Key­word Plan­ner (Ads.Google.com) and UberSuggest.com. If you need help with your key­word research, we are just a click away!

Before publishing

It’s impor­tant to check your meta descrip­tion, your social descrip­tions and of course the dis­tri­b­u­tion of your key­words and the read­abil­i­ty analy­sis. Don’t for­get to add prop­er inter­nal and exter­nal links before pub­lish­ing your post.

After publishing

If you want vis­i­tors to read your blog, you need to make some noise and post it to your social media chan­nels! There are plu­g­ins that push your blog posts to social media as soon as you hit pub­lish. That said, we rec­om­mend organ­i­cal­ly post­ing your blog to all of your social plat­forms. Let your fol­low­ers know that you have pub­lished anoth­er great blog.

Internal linking to this post from other posts

Inter­nal links are links that are in your text and they tell Google all about con­text. It’s impor­tant to link to and from your blog post. While writ­ing your post, you can link to oth­er posts you’ve writ­ten already, but you can not link to your new­ly cre­at­ed blog. (Your vis­i­tors would end up on a 404 and Google doesn’t like 404s!) After pub­lish­ing, make sure you check which blog posts could do well with a link to your new post and add them imme­di­ate­ly. Trust me, you will thank me lat­er when you don’t have to go through all your orphaned con­tent and spend hours upon hours find­ing con­text and rel­e­vant posts!

Analyzing post performance

After a month, you can start to ana­lyze your post’s per­for­mance. This is some­thing you need to do every three months. More often or less often if desired. You should check in Google Search Con­sole how peo­ple found your blog post, if you rank for the key­words you wish to rank for, and if you pos­si­bly should cre­ate more posts sur­round­ing the sub­ject or make the blog post even more in-depth.

Revisit your cornerstone content

Every 6 months, you should revis­it your cor­ner­stone con­tent and check if it’s still up to date. Your cor­ner­stone con­tent con­tains length­i­er arti­cles that give a lot of infor­ma­tion. This is also known as ever­green con­tent.  Be sure to use my 75/25 rule for all of your social media posts!

Happy blogging!!

» Secretly wish you didn’t have to do any of this??

We, of course, have hap­py lit­tle writ­ing gnomes, just wait­ing to ghost-write your blogs for you!! You give us the top­ics, we do all the heavy lift­ing! Please just let us know if you’d like more info on our full-ser­vice blog writ­ing at AmpUpMyBiz.com/Contact

 

Meet IGTV, Instagram’s New Long-Form Video Tool!

0

The now 1 bil­lion users strong social plat­form, Insta­gram, has a new fea­ture that may take large pieces of YouTube’s pie. On June 20th, 2018 Insta­gram announced the launch of IGTV. IGTV allows cre­ators to upload and share videos up to an hour in length, users cre­ate their own chan­nels, and Insta­gram plans to let cre­ators mon­e­tize their chan­nels in the future. This excit­ing new fea­ture of the Insta­gram expe­ri­ence cre­ates oppor­tu­ni­ty for busi­ness­es, how can IGTV help grow your brand?

Kevin Sys­trom, CEO of Insta­gram, on stage at the June 20th launch event in San Fran­cis­co stat­ed “It’s time for video to move for­ward and evolve.” IGTV videos are opti­mized for mobile view­ers by play­ing videos in a ver­ti­cal for­mat and is acces­si­ble in the Insta­gram app and as a stand­alone IGTV app for both iPhone and Android users.

Unlike pre­vi­ous Insta­gram video fea­tures, where length was lim­it­ed to 1 minute or less, IGTV videos can be up to 1 hour in length. Allow­ing for longer videos gives cre­ators more free­dom and means a lot more time can be spent con­sum­ing con­tent and keep­ing users in the app. There are cur­rent­ly no ads in IGTV but Sys­trom says that down the road they’d like to help cre­ators mon­e­tize IGTV and that they rec­og­nize the pre­mi­um oppor­tu­ni­ty for ads in IGTV. View­ers can com­ment on, heart, and even share IGTV videos with oth­er Insta­gram users. In IGTV you can browse videos cat­e­go­rized in tags labeled “For You” includ­ing videos Insta­gram believes you’ll enjoy, “Fol­low­ing” show­ing videos from cre­ators you fol­low in Insta­gram, “Popular” which is trend­ing videos, and “Con­tin­ue Watch­ing” where you can watch videos you’ve pre­vi­ous­ly start­ed. There is also a search bar where users can search for creator’s chan­nels, cur­rent­ly hash­tag search is not includ­ed in this search tool.

If you’re already on Insta­gram you can eas­i­ly cre­ate your IGTV chan­nel sim­ply by click­ing the new IGTV logo, a tv with a line through it, in your Insta­gram app in the top right cor­ner of the news­feed tab or by down­load­ing the IGTV app. Click to cre­ate a chan­nel and then you’re ready to start post­ing con­tent! Con­tent is made in advance and then uploaded, cur­rent­ly video can­not be shot in IGTV itself.

As Insta­gram is now up to 1 bil­lion users IGTV has a huge oppor­tu­ni­ty for growth and gives mar­keters a huge oppor­tu­ni­ty too! With IGTV brands and busi­ness­es can show­case more about them­selves and cap­ti­vate their audi­ences for longer peri­ods of time. Imag­ine a spa allow­ing you to watch a full treat­ment as they explain the ben­e­fits, or watch­ing a full-length inter­view in Insta­gram. IGTV videos can also be shared to a con­nect­ed Face­book page when post­ing allow­ing the con­tent to go even far­ther. Cre­ators can also include links in video descrip­tions to out of app web­sites. (As you know, you still can’t put links in your IG posts, but you can on your IGTV videos.)

Videos have been a grow­ing trend in social media for some time now, so if you’re not cre­at­ing video con­tent yet it’s time to start! Video con­tent allows your audi­ence to get to know your brand bet­ter and if your con­tent is engag­ing enough they’ll keep com­ing back for more!

We’d love to hear your com­ments and ques­tions below!

As always, if you need help with any of your online mar­ket­ing, we’re just a click away.

6 Ways to Gain More Traffic to Your Facebook Group

0

Since the Face­book algo­rithm is now giv­ing pri­or­i­ty to con­tent from Groups, local news sources, and oth­er places where Face­book users have “mean­ing­ful inter­ac­tions”, it is high time to con­sid­er using FB Groups to help increase those mean­ing­ful inter­ac­tions, and at the same time, build your brand.

Groups are a way to build a com­mu­ni­ty based on a com­mon inter­est.  Think about your business…What do your clients want to talk about? Groups pro­vide a space to com­mu­ni­cate about a shared inter­est. You can cre­ate a group for anything—your fam­i­ly reunion, your after-work sports team, your book club—but since we are in the busi­ness of grow­ing busi­ness­es, we’re think­ing more in line with: My Week­ly Busi­ness WIN, Ask a Sales Expert, Fit­ness for Fun, etc.

There are a cou­ple of tricks to use for grow­ing a Face­book Group, so to aid in your efforts, here are six tips for increas­ing engage­ment in your Face­book Group.

 

First, Make A Closed Group

Believe it or not, closed Face­book Groups often fos­ter more engage­ment than pub­lic groups. Group mem­bers are more like­ly to post if they know that their post will only be seen by like-mind­ed indi­vid­u­als in the Group—not every­one in their Face­book feed. 

There’s also a sense of exclu­siv­i­ty in a closed Face­book Group. Hav­ing a closed Group fos­ters an intel­li­gent and respect­ful atmos­phere that encour­ages mem­bers to post.

2. Your Group Needs a Cen­tral Theme, (not a prod­uct)

Since Groups tar­get a sin­gle com­mu­ni­ty, base your Group on a sin­gle theme that will inter­est your clients. Base it on a need. For exam­ple, say you own a music store. Make a Group for local musi­cians, not a Group about your store. Ask mem­bers to share their exper­tise. Let mem­bers par­tic­i­pate and get com­fort­able in the Group. Let it become a place where they find valu­able infor­ma­tion. Then, mix in pro­mo­tion­al posts lat­er on when the Group is estab­lished.

What do your clients want to talk about? Clients don’t want to dis­cuss your music store. Rather, they want to dis­cuss gigs, equip­ment, and tips for copy­writ­ing orig­i­nal tunes. Then when a Group mem­ber needs a new micro­phone, or gui­tar, he or she will remem­ber that your store’s Group gave them great infor­ma­tion in the past. 

 

3. But How Will Members Remember ME?

Face­book lets you cre­ate Groups using your exist­ing brand­ed Page. Addi­tion­al­ly, your brand­ed Face­book Page will be adver­tised on the right-hand side of your Group inside of the “Group By” box. 

When cre­at­ing your Group, add “By [brand name]” to the end of your Group’s name. For exam­ple, we could make a Group titled “Social Media Mar­ket­ing Secrets by Amp Up My Biz.”

4. Active Admins…A Must

Your admin­is­tra­tors need to be active­ly engaged. Reg­u­lar engage­ment is key to keep­ing your audi­ence con­nect­ed. What’s the point of ask­ing ques­tions, if no one is there to pro­vide answers and reg­u­lar­ly engage with mem­bers?

Ide­al­ly, we rec­om­mend hav­ing a week­ly series. Give mem­bers a call-to-action to encour­age them to join the con­ver­sa­tion. Admins could even ask Group mem­bers what they want to dis­cuss, to get the pulse of the mem­bers. Of course, be sure to use their ideas. Oth­er­wise, you will lose cred­i­bil­i­ty. Or have a series based off a FAQ, or a just-for-fun top­ic relat­ed to your indus­try. Final­ly, give the series a mem­o­rable title. EG. It’s Time to Ring the Cow­bell or Ten Cents a Dance.

News Flash: Face­book is rolling out a series of new fea­tures aimed at those who cre­ate and man­age these groups, includ­ing cus­tomer sup­port with answers and help pro­vid­ed by a real per­son, not a machine or auto­mat­ed respons­es. Admins are also get­ting a ded­i­cat­ed online edu­ca­tion por­tal and more tools to man­age their groups’ posts. Cur­rent­ly they are in the pilot phase for admin sup­port that’s avail­able to a lim­it­ed num­ber of group admins on iOS and Android (but you know how fast things change). 

 

5. Cover Photo and Group Description…Also A Must

Make sure to include a Group descrip­tion and a cov­er pho­to. All groups, pub­lic or closed, are view­able pub­licly. Poten­tial mem­bers need an accu­rate descrip­tion of your group to decide if they are inter­est­ed. Also make sure to use a pho­to that will grab someone’s atten­tion. First impres­sions mat­ter, even on the web.

 

6. Welcome New Members

Don’t for­get to wel­come your new mem­bers to the Group. This trick is more effec­tive than you’d think. Each week send out a wel­come post invit­ing peo­ple to say hi and intro­duce them­selves. Make it infor­mal, so new mem­bers feel com­fort­able to post, plus, it will encour­age exist­ing mem­bers to say hel­lo and get con­ver­sa­tions start­ed.

Keep grow­ing your Face­book Group! 

To recap: Your closed group should have a description/photo that inspires poten­tial mem­bers to join. Once they join, be sure to wel­come them and have active admins that keep the group use­ful to its mem­bers.

If you haven’t formed a group for your busi­ness, at least go and look at all the groups out there. Maybe join one. Once your feet are wet, you might want to form your own group. They are easy and an excel­lent way to engage your audi­ence and grow your brand.

Need help? Please just reach out to us!