You might have heard by now that Facebook Analytics will be discontinued as of June 30th. Don’t panic! If you have a lot of data you still need to get, you’ll still have access to the reports, charts and tables, and insights.
You can also export data into a CSV file on your desktop. While Facebook still offers some great tools that can provide remarkable insights into your audience base along with the results of your advertisements, these tools are not a one-to-one replacement for Facebook Analytics.
Why would Facebook remove analytics so quickly?
Unfortunately, the Zuckerberg crew hasn’t been transparent about the reason behind such a decision. Some believe the recent change could be because new updates across all platforms are stricter now about providing users’ data. With new rules in place on Apple iOs and other devices across platforms, it is becoming harder to track the data that Facebook Analytics can provide.
Another potential reason for speculation is an attempt by Facebook to push their new business suite product and upgrades. One thing is certain, with the short notice that Facebook has given, marketers and business owners are scrambling to try to find replacement apps and tools.
What does Facebook's spontaneous decision mean for you?
While it can be difficult to adjust so quickly to such a significant change, there are still things you can do! Here are some excellent resources to help analyze your social media performance. You can keep tabs on your social media presence, how effective your advertising is, and your follower and engagement activities on both Facebook and Instagram.
- Facebook Business Suite is a great tool that’s available to some accounts now and is also still rolling out to others. It lets you manage your Facebook and Instagram business accounts while providing data about your audience, content, and trends. The only downside - is that not all users have a business account, which can cause some frustration during this transitional period.
- Facebook Ads Manager is inside of the Facebook Business Suite and is great for providing direct insight into your paid ads. It helps you manage, plan, and advertise on your Facebook and Instagram pages while also providing deep insights into your audience and ad performance from the data collected during each campaign run.
- Facebook Events Manager is dedicated to managing and setting up other Facebook tools such as the Facebook Pixel and their conversions API. It’s also found inside of the Facebook Business Suite, and it can also help report client and customer actions on your website, in your app, and in any physical stores connected to your account.
- Facebook Blueprint is a learning platform designed to help teach business owners and entrepreneurs how to advertise and receive better results from their campaigns.
The Secret Social Media Analytics Resource Revealed
Calling all entrepreneurs, business owners, and nonprofits. Before we shed light on this little-known analytics resource, we encourage you to explore and extract your Facebook and Instagram analytics directly from the source now…while you still can.
Drum roll, please…announcing the official rollout of a debut service we began last year during the height of COVID-19: Monthly Social Media Analytics Reporting and Analysis from your favorite social media marketing experts at Amp Up My Biz.
Long story short, we talk with so many business owners and entrepreneurs who feel lost in data, don’t know how their business is genuinely fairing on social media, or gave up trying to understand what all those numbers, charts, and insights mean for the health of their business across social networks. Yet, our clients who receive our Monthly Organic Social Media Management service also receive our strategic recommendations regularly as a part of their package. They get a detailed report that dives deep into their social media analytics along with a high-level overview from our Social Media Strategy Team that analyzes the deep dive giving explicit and strategic recommendations on the most critical key performance indicators (KPIs).
Why focus on social media KPIs? These are the tell-tale signs of your social media presence and performance from followers to engagement, audience breakdown, top-performing posts, and so much more! We analyze all the nitty-gritty bits for you and tell you exactly what’s working and frankly…what’s not. We’ll give you the exact insights you need to know to improve your social media marketing.
Now, you can have this same Monthly Social Media Analytics Reporting and Analysis at your fingertips to drive the direction of your social media efforts because it is all focused on continuous improvement and optimization to help you reach your business goals. This service is currently available across the following social platforms:
- YouTube
- Google My Business
Monthly Social Media Analytics Reporting and Analysis is available with a 6-month contract at an investment of $247/month for up to 3 social media channels. Of course, we always take care of you, though! So from now through the end of May, we’re extending this service to you at ONLY $197/month for up to 3 social platforms on a 6-month contract.
Find out more about how to sign up now and ensure this special deal by getting in touch with us at InItToWinIt.AmpUpMyBiz.com. We can’t wait to help you brand yourself, build your business, and bank more profits!