AKA: Allowing Your Social Media to Grow
One of the questions (or concerns) that I sometimes get from my clients is, “How long will this take?” Like most people, when I want something, I pretty much want it NOW. The reality is, social media takes time to grow and reach it’s full efficacy. It just does. We ALL wish it would happen lightening fast, and in a matter of weeks we’d have thousands of new followers and hundreds of new sales.
The GREAT news is that it DOES work. It’s been proven again and again that a huge piece of today’s marketing IS social media marketing. The primary benefits are: Increased exposure, increased traffic, marketplace insight, lead generation, developing loyal fans, improved search rankings (SEO), business partnership growth, reduced marketing expenses and increased sales.
I found an interesting quote by Tom Martin after interviewing several top social media experts: “So, how long do the leading digital thought leaders think it should take before your new social effort begins to show results? Drumroll please……. well, on average… about six months.”
I personally have found this to be true. Most people start to see results in about 6 months, and start to meet their larger goals in 12 — 24 months. So, this is my “please rememb