Database Marketing — Size Does Matter


As we con­tin­ue into the age of tech­nol­o­gy, I’m find­ing that size DOES mat­ter!!! The size of your data­base that is!!!

It is FAR eas­i­er to sell to your cur­rent data­base then find new clients to mar­ket to. If some­one likes your “stuff”, then they like your stuff, so it stands to rea­son they’d want more of it.  So.… build your data­base!! It doesn’t mat­ter if you don’t even have a data­base! Start TODAY. Put one togeth­er and start load­ing it up with con­tacts. Then offer VALUE to those con­tacts on a reg­u­lar basis, this will keep them com­ing back and buy­ing from YOU!  There are a num­ber of con­tact man­age­ment data­bas­es, and email mar­ket­ing data­bas­es to choose from.  I per­son­al­ly use iCon­tact for my email mar­ket­ing.  (There are LOTS of great oth­er choic­es too, that’s just the one I cur­rent­ly use.)

If you’re just start­ing out, set some bench marks:  1,000 con­tacts, 3,000 con­tacts.  Ulti­mate­ly you want to grow your list to at least 10,000 con­tacts (and MORE) to start get­ting some seri­ous trac­tion in your email mar­ket­ing!  Slow and steady wins the race.  Give peo­ple an opt-in on your web­site, give peo­ple an oppor­tu­ni­ty to opt-in from blog posts and social media posts, and add peo­ple who’ve let you know they are inter­est­ed in receiv­ing your infor­ma­tion.

Then…Be sure not to SPAM them!!  There’s a lot of con­flict­ing infor­ma­tion on this one, but I say no more than one email per week, no less than one email per month.

If you’d like to receive my newslet­ter, packed with valu­able tips for amp­ing up your busi­ness:
Go to
Enter your infor­ma­tion right on the home­page.  *I promise, no spam, just great info, invi­ta­tions and free good­ies!

Keep it “sim­ple” just START!  That’s all for now.… go forth, build your data­base, and pros­per!